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Virtual Worlds and E-commerce : Technologies and Applications for Building Customer Relationships download ebook

Virtual Worlds and E-commerce : Technologies and Applications for Building Customer Relationships download ebook

Virtual Worlds and E-commerce : Technologies and Applications for Building Customer Relationships. Barbara Ciaramitaro

Virtual Worlds and E-commerce : Technologies and Applications for Building Customer Relationships
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Author: Barbara Ciaramitaro
Number of Pages: 400 pages
Published Date: 15 Nov 2010
Publisher: Business Science Reference
Publication Country: Hershey, United States
Language: English
ISBN: 9781616928087
Download Link: virtual worlds and e-commerce technologies and applications for building customer relationships
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Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of internet technologies to create a more immersive experience for customers. Containing current research on various aspects of the use of virtual worlds, this book includes a discussion of the elements of virtual worlds; the evolution of e-commerce to virtual commerce (v-commerce); the convergence of online games and virtual worlds; current examples of virtual worlds in use by various businesses, the military, and educational institutions; the economics of virtual worlds: discussions on legal, security and technological issues facing virtual worlds; a review of some human factor issues in virtual worlds; and the future of virtual worlds and e-commerce.

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